Haili Campbell
PRINCIPAL PRODUCT MARKETING MANAGER
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Haili Campbell is a product marketing leader with a passion for STEM and a background in applied physics. Haili initially pursued a career in engineering but transitioned to product marketing after realizing her passion for crafting solutions that combine empathy, innovation, and impact. In this role, she blends technical expertise with strategic storytelling, excelling at distilling complex concepts into compelling narratives that resonate with diverse audiences and drive product adoption and business growth.
With a proven track record of launching high-impact initiatives, shaping go-to-market strategies, and collaborating across teams, Haili thrives at the intersection of technology and customer-centric solutions.
Career Experience
Career Experience
Recent Highlights
Recent Highlights
USDC Growth Leadership: Reversed a decline in USDC circulation, increasing it by 10% in three months with zero PR backlash through the launch of the USDC Burn Fee.
Acquisition Integration: Led marketing for Circle’s CYBAVO acquisition, achieving $100M AUM at launch and a fully subscribed closed beta program.
Record Liquidity: Drove 50B USDC in circulation through strategic product launches under the Capital Markets platform.
Product Roadmap Redesign: Reimagined Circle’s H2 product roadmap, boosting customer satisfaction by 25% and market growth by 15%.
Streamlined GTM Success: Built a repeatable go-to-market framework, driving a 30% increase in product adoption.
Core Values
Core Values
Innovation: Driving creative solutions and embracing new ideas to unlock growth.
Collaboration: Building strong partnerships across teams to achieve shared goals.
Customer Obsession: Understanding and addressing customer needs to deliver impactful results.
Clarity: Simplifying complex ideas into compelling and actionable narratives.
Adaptability: Navigating change with resilience and a focus on continuous improvement.
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